KinArmat was founded in 2018 by Mariam Harutyunyan (photo), student-entrepreneur, born feminist, speaker, fashionista and the designer behind the brand. She founded the brand while studying Biomedical Sciences at the university of KU Leuven. “I couldn’t wait until after graduation to build the brand because women needed to be pushed to the top and it had to happen NOW.”


The name KinArmat stands for 'Female Roots' in Armenian. The statements boost your confidence, stamp out stereotypes and make you believe in your own power again. We strive towards gender equality and an inclusive society.

Organic & recycled

We don’t only strive for equality but also for quality. Our items are very soft and comfy to wear. We use garments made from natural fibers from sustainable plantations. We select fabrics made of organic cotton and recycled polyester.

Fair Wear

The garments we use are delivered by companies who follow the most stringent safety criteria. The choice of factories is based on their compliance with working conditions requirements to be in line with the Fair Wear Foundation criteria.